Minecraft style!

Here’s to hoping your day is brightened by this wonderful shot-by-shot recreation of Gangnam Style in Minecrafty blocky goodness.

AOL adds all its videos to YouTube

Now this is an interesting development. And AOL is definitely not the first to try to hitch its wagon to YouTube’s star. VEVO exists primarily on YouTube as well.

Deets:

According to comScore, Google sites, driven primarily by video viewing at YouTube.com, had 150,198,000 total unique viewers in August, who watched 13,772,310,000 videos for 443.4 minutes per viewer. By comparison, AOL Inc. had 45,685,000 total unique viewers that month, who watched 725,166,000 videos for 62.8 minutes per viewer.

In other words, YouTube reaches more than three times more unique viewers, who watch almost 19 times more videos for over seven times more minutes per month. If you were to represent their respective shares of the online video market, it would resemble a penny-farthing bicycle.

The problem is, of course, that these partnerships are never supposed to be permanent. You can bet that AOL wants to develop its own brand, and part of that plan means eventually leaving YouTube more and more out of the picture. Yet once you get hooked into the YouTube ecosystem, it’s really hard to get out. You can try to drive your users off YouTube to your own sites, for instance, but YouTube users don’t like being shunted into your little ghettoised faux-YouTube experience.

Or maybe we’re witnessing a birth of YouTube as a true platform, where you build your brand on top of YouTube, monetise there, and just don’t seek to move from making your money there.

1000 years of war in 5 minutes

Fantastic video, especially if you like huge timelapses and Age of Empires-style graphic explosions coupled with ant-dropping sized text and a European cultural bias.

McDonald’s discontinued items, anyone?

As usual, when I’m looking for some information, Google and Wikipedia come to the rescue: McDonald’s Former Items

I’m posting this because I was thinking about a former item on the McDonald’s menu. I remembered a big fuss about it when I was young, something about McDonald’s reinventing itself or some such nonsense. Turns out I was thinking about this:

I think Arch Deluxe was the definition of a company with an identity crisis. They wanted to be “upscale” by selling a “deluxe” burger, but of course you can’t do that in the context of a restaurant chain that specialises in selling what I can only assume is regurgitated seagull meat for as cheap as possible. Especially when the restaurant has the aethetics and colour scheme of clown shit.

Recently, at least here in Canada, McDonald’s has been trying to revamp its image little by little. The restaurants are being redone, the menus expanded to include McCafe items, etc. I think this will be more successful, especially if they don’t try to sell it on quality (and if you’ve had McCafe drinks before, you understand what I mean when I say that selling on quality isn’t really possible). If they stay in their bracket, that is.

This just underscores the difficulty in remaking a global brand with a truly enormous presence.