The year blogging died

I think it was this year. Or maybe it will be next year. But it’s pretty much over.

The only blogs left, the only really significant ones, are commercial. Increasingly, they’re owned by newspapers. The indies, like in every industry, are few and their voices increasingly small.

There was a time you could grow a blog into a brand. You could be bought out by some media conglomerate. You could make your millions, sell out, and move on. And a lot of people have.

The thing is — the audience has moved on. They still come to blogs of course, but in the same way they come to traditional news outlets. Through aggregators like BuzzFeed and UpWorthy. Through Facebook. And to a decreasing extent, through Google.

Blogs have become a sort of endpoint for the info river, but they themselves are not the river. Despite, of course, being organised in streams.

Which reminds me: RSS is dying too.

Thing is, I fully expect newspapers to outlive blogs. That’s the way technology is. What has existed for a long time will continue to exist for a long time. Technology doesn’t really have a defined half-life in that way, except to say that some things stick, and you won’t really every be able to tell what things will stick. You can only tell that what has been around for a long time will be around for a long time. The record is a good example of that. So is the newspaper. Blog? Well… maybe. We’ll see how it goes.